Ok,
the candidates for digit 5 in rows {3,5,7} occupy only 3 columns {3,4,7}
so, when those 3 rows each have a digit 5, all those 3 columns have a digit 5 placed somewhere on those 3 rows.
Other candidates for digit 5 in those columns can be eliminated.
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For more examples, check the explanations here:
http://www.simes.clara.co.uk/programs/sudokutechnique6.htmRuud.